"Fair Trade vs. Direct Trade"
Ben Myers, Base Camp Coffee Roasters. Albany, NY
“The hard part is actually figuring out how to get that idea, compress it down into its essence and express it in a way that anybody could understand it. That’s the challenge for me. People kept on suggesting other people I should photograph or other terms; if I was to check my email, in the last day I probably got five more. I think there is a tremendous thirst that people have for information, and there was no real centralized place where all these ideas were being disseminated. That was really the impetus behind the project.”
Credit: Information artwork by Douglas Gayeton. From the Lexicon of Sustainability project.