Slideshow: The Lexicon of Sustainability

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"The Story of an Egg"

Douglas Gayeton, information artist[/caption]

“So people always say to me at some point it’s an art project, it’s a word project, you know, and I always say not really. When you first heard the term cage free, you might think, “It sounds better for the chicken, I don’t know why. Probably a better egg. I think I’ll get it.’ And so suddenly an entire industry was transformed. I wanted to put free range versus cage free but the woman said, ‘No, no, it’s pasture raised.’ This was three years ago. And I said, ‘Pasture raised is way too inside baseball, nobody knows what that means.’ Now literally hundreds of farms around the country are only serving pasture-raised eggs.”

Credit: Information artwork by Douglas Gayeton. From the Lexicon of Sustainability project.

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  • Dawn Schlum

    Wow!  This sustainability project viewed from #1-#9 has been an informative journey for me and I hope the public in general.  Vandana Shiva, as shown on a segment of one of your programs is refreshing, exciting, and makes me want to know more!  I love this Lexicon of Sustainability….a real education on something we take for granted ….so far!

  • Appreciate-o

    FYI, #7 isn’t showing when you click it. Thnx.

  • Jane Carroll

    If you think Susan`s story is neat…, in the last month my brothers father in law basically got a cheque for $7434 workin eleven hours a week from home and their co-worker’s mom`s neighbour was doing this for 6 months and got paid more than $7434 parttime from there laptop. use the instructions on this site… jump15.comCHECK IT OUT

  • boiester

    There are curators for this show taking it to farmers markets, schools, libraries and other places. You can borrow it too. Visit to see a curator near you.