Amazon’s 2012 Election Heat Map

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Earlier this month, posted a “heat map” that tracks the political books Americans are buying on their site. It’s updated daily. They say the map is a “novel way” to track political conversation in the run-up to November’s election.

Click on the map to visit the interactive version at

On’s map page, you can also select individual states to see the percentage of “red” and “blue” books sold over the past 30 days. As you can see from the map above, red books are doing very well in every part of the country except the Northeast.

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  • Anonymous

    I read both “red” books and “blue” books because I’m always on the hunt for explanatory frameworks, and as Bill Moyers’ guest list has proved again and again, both conservatives and liberals — registered Republicans and Democrats — are capable of rational political and economic analysis.

    But I think maybe Amazon has a little different definition of “red books and blue books.” Red books are probably books that exclusively dis the Democrats, and blue books are those that exclusively dis the Republicans. I try to stay away from both, as it’s exasperating to have to spend one’s reading time trying to discern when the partisan writer is seeing something clearly versus when he/she is projecting his own party’s faults on to the other party.

    The more experienced the writer and the more nuanced the writing, the more I trust it. Mike Lofgren is a writer who appeals to both my political instincts and my capacity for reason and complexity. Yet he’s a life-long American Republican while I’m a life-long Canadian social democrat. (I also read *The American Conservative* — much to the astonishment of some of my friends!)