Searches for Bain Capital Spike on Google

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Voters aren’t just passively watching the Obama campaign ads attacking Mitt Romney’s career at Bain Capital — they’re Googling to find out more and telling their friends about it via social media.

Ads produced by the Obama campaign and pro-Obama super PAC Priorities USA Action portray the private equity firm that Romney founded as having laid off middle-class Americans and shipped their jobs overseas. The ads have sparked a major controversy in the media about the candidate’s role at Bain at the time the outsourcing took place. (Romney says he was no longer involved in the company “in any way” after 1999, but SEC filings list Romney as “Managing Director of Bain Capital, Inc.” through February, 2001.)

The chart below, courtesy of Talking Points Memo, shows that, presumably due to the power of the ads and the intrigue of the controversy, interest in Bain as represented by Google searches and Twitter mentions has increased dramatically in the last few days.

bain-social-media

The Obama ads seem to be having some effect on the perception of Romney as a “jobs creator.” Earlier this month, a Washington Post-ABC News poll shows that, compared with February, more voters in swing states now say Romney “did more to cut than create jobs in the United States when he worked as a corporate investor before entering politics.” The poll also reports that “twice as many swing-state voters consider Romney’s work in buying and restructuring companies a reason to oppose, rather than to support, his candidacy.”

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  • http://www.lexalexander.net lexalexander

    I suspect if you counted tweets that include such hashtags as #InMittsTaxForms and #AdmitItMitt (e.g., “Bain exported orphans to Mars! Profit! #AdmitItMitt”), the number would be even greater.

  • Frag Monger

    Want to silence all of these attacks from Obama in an instant, Mitt? That’s easy. Release the tax returns!  Then you could have a field day, calling Obama a liar and win the election in a major landslide!
    -
    Oh wait. UNLESS of course, you’re deserately trying to hide something from the American people(?) Like perhaps the fact that you paid next to NOTHING in taxes for those years by shipping much of your fortune to illegal offshore accounts to avoid paying taxes.
    -
    Or that you were still FULLY in charge at Bain from 1999 – 2002, during the period when thousands of jobs were sent overseas so you could line your own pockets!
    -
    Bain’s own filings show that from 1999 – 2002 Romney was still:
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    -The SOLE shareholder (and therefore the ONLY one who made any profit from sending those jobs overseas).
    -The CEO
    -The Chariman of the Board of Directors
    -The MANAGING DIRECTOR (who makes the day-to-day decioins on how to run a company!)
    -
    ANYONE who doesn’t want to see Mitt’s ‘missing’ tax returns or claims that what’s on them doesn’t matter is either a liar, a racist, or a un-educated Republican who takes whatever Mitt says as truth without question.  Or all of the above!  

  • Jerry

     I absolutely hate Romney but I don’t care for Obama either. Those jobs Robme sent overseas were promoted by Obama who when he was in the Senate never saw a outsourcing bill he did not like. Robme just took advantage of the crap the congress passed. This has got to be the worst election I have ever seen. Two bums running for the highest office in the land. It makes me sick to witness this race. I will be voting for Gary Johnson although he has slim or no chance of overcoming the obstacles in his way. I cannot vote for Romney or Obama. This cannot be the best we can do. It cannot! 

  • jerry

     I absolutely hate Romney but I don’t care for Obama either. Those jobs
    Robme sent overseas were promoted by Obama who when he was in the Senate
    never saw a outsourcing bill he did not like. Robme just took advantage
    of the crap the congress passed. This has got to be the worst election I
    have ever seen. Two bums running for the highest office in the land. It
    makes me sick to witness this race. I will be voting for Gary Johnson
    although he has slim or no chance of overcoming the obstacles in his
    way. I cannot vote for Romney or Obama. This cannot be the best we can
    do. It cannot! 

  • R. M.

    as if an Obama supporter ever heard of Bain Capital even a year ago, or has any clue what type of business they actually do or who their clients are

  • Grandmas

    Personalities don’t matter to me, but on a public policy standpoint national healthcare stability,alternate energy,national jobs initiative,although each having its own risk is better than watching 17 white angry men take over the govt.

  • Anonymous

    While a few conglomerates have controlled so much of the information that we’ve received for last several decades, today we can do our own research.  The internet has improved our “freedom of assembly” and “freedom of speech” because we are able to talk directly to each other rather than simply believing what we see on television or in print. We can question the “official line” and talking points.   In the days of only 3 channels, if Walter Cronkite said it –we had little choice other than to guess it was true. 

    Hopefully, individuals will become even more savvy and educated as time goes by (and not be content to simply engage in confirmation bias …or allow themselves to be manipulated by the marketers who exploit our common cognitive heuristics).  

    List of cognitive biases – http://en.wikipedia.org/wiki/List_of_cognitive_biases  

    We live in a buyer beware world, and we have to be able to spot the snake oil salesmen and carpetbaggers who are more than happy to separate us from our money for the purpose of their own material gain (rather than playing fairly in a way that is mutually beneficial to everyone involved in the transaction).  The internet currently gives us the ability to broadly research and communicate information.  While we still can, we need to insist on transparency and access, and continue to improve our own abilities to evaluate sources and interact constructively with others  (in order to maintain this valuable asset).

    I hope the increase in searches is an indication that this is happening!

  • Topiny

    Presidential candidate,  Mr. Mitt Romney should be questioned about his role while he was CEO of Bain Capital 2) he must come clean and show us his tax filings for the past 10 years…yes indeed, what is so secretive?….. what is he hiding?  If he is starting to be secretive at this very early campaign stage  to become US President think of what he will be hiding once he  becomes President! 

  • Kenegbert3rd

    Although there has been some spume recently in and around the ‘mediamoeba’ (partially thanks to Jon Stewart’s hysterical sendup of the Romney campaign earlier this week on The Daily Show) that some are equating ‘Bain Capital’ with the latest Batman movie villain, I sincerely hope that this is just the silly season (also known as ‘We have to fill these virtual column inches somehow!’) starting early. If it ever ended. 
         Where the funny bits do end is, somebody currently at Bain should definitely answer the fifteen to twenty pressing questions that ‘everyone’ is asking about the former CEO, and then I’d think we’d all go on to something more interesting.  Such as, when will the former Governor release a few more years’ tax returns? 

  • Bburque

    Obama represents the AVERAGE American. I beleive he was originally placed in the office of President to take the BLAME for the sin s of the REPUBLICANS & CAPITALISTS.  As Bill Moyer often states we need to take back our Goverment,  Starting with CONGRESS…

  • Catman22

    The thing about “Robme” is that while he was at Bain, he was working for stockholders not American citizens. Its apples and oranges to try to compare what a person should do as a private citizen and what that person should do as POTUS.